Market access
Right events, right buyers, right channel partners.
International Business Connect
Winning Direct Sales and Channel Partnerships
Executive market-entry support for international IT and cybersecurity companies: trade events, channel partners, CIO/CISO pipeline, and measurable follow-up.
Executive Thesis
U.S. entry succeeds when vendors build a repeatable trust system.
IBC compresses market learning by putting international vendors in front of CIOs, CISOs, CTOs, MSPs, MSSPs, VARs, resellers, and distributors, then making the follow-up operational.
Partner economics
Margin, recurring revenue, support, enablement, and deal protection.
Proof of execution
Case studies, security evidence, U.S. follow-up discipline, and measurable next steps.
Understanding Your Challenges
Every event is a strategic step toward sustained market presence.
IBC guides each step so market-entry activity is calculated, purposeful, and aligned with the business goal.
Strategic event selection
Choose events that amplify the brand and convert introductions into business.
Tailored messaging
Create a value proposition for executives, MSPs, MSSPs, CIOs, CISOs, and trade audiences that resonates.
Continuous engagement
Plan multiple interactions that strengthen relationships over time instead of treating each event as a one-off.
Resource optimization
Use real-time feedback to fine-tune messaging, ensure successful event execution, optimize sponsorship choices, and strengthen follow-up.
Our Bespoke Services
From value proposition to event execution and post-event momentum.
IBC becomes the single point of contact for the moving parts that determine event ROI: positioning, sponsorships, logistics, meetings, onsite support, and follow-through.
01
Value proposition and sales presentation enhancement
02
Partner program development: partner tiers, enablement assets, onboarding flow, margin model, and co-selling process
03
Event recommendation matched to ICP, IPP, and market goals
04
Sponsorship price negotiation and budget optimization
05
Direct liaison with event organizers
06
End-to-end event logistics, best booth placement and session times, optimizing your exposure at the event
07
Pre-event LinkedIn connections and one-on-one meeting setup
08
Onsite support including facilitating introductions, driving booth traffic, assistance with post-event follow-up
MSP Channel
Partner-ready means commercially easy, technically supportable, and safe to recommend.
MSPs and MSSPs are not only judging your product. They are judging the business risk of representing you to their clients.
DifferentiationRecurring marginSupport modelSecurity proofEnablementEasy to work with
AudienceWhat wins
CIO / CTO
Business outcome, integration, time-to-value
CISO
Control evidence, compliance, incident readiness
MSP
Margin, enablement, support, low ticket volume
MSSP
Detection value, APIs, SOC workflow fit
VAR / distributor
Demand signals, deal protection, simple packaging
Trade Event Portfolio
Select Events that create pipeline, not just visibility.
IBC matches IT solutions to events that bring the right audience and helps brand you with sponsorships, speaking sessions, meetings, and onsite presence as a market-entry engine.
MSP/MSSP community
Channel partner recruitment through dedicated MSP and MSSP events that bring an elite audience of decision-makers.
CIO/CISO/CTO events
End-client validation and demand creation through executive technology forums.
Distributor and Reseller forums
Coverage, scale, and partner reach when the offer is commercially ready.
IBC for Event Organizers
Turn international delegations into event growth.
IBC brings an enhanced Attendee Experience through its global reach, government contacts, international-company advisory support, client programs, and proven success stories.
North AmericaLatin AmericaAsiaEMEAEETrusted relationships with IT companies in all global regionsNorth AmericaLatin AmericaAsiaEMEAEETrusted relationships with IT companies in all global regions
Network & Global Reach
Global sales agents, government contacts, and international-company advisory reach.
Global sales agents
North America, Latin America, Asia, EMEA, EE
Trusted relationships with IT companies
Trusted relationships with IT companies in all global regions.
Local-market support
Local language and time zone support
Government contacts
Recognized international expert by the European Union with longstanding ministry and trade-agency relationships.
International-company advisor
Advisor to international companies entering new event and channel markets.
International trade associations that trust and partner with IBC
IBC Client Benefits
What IBC brings to participating vendors before, during, and after the event.
IBC doesn't just create introductions, it helps convert them.
IPP & ICP Connections
Advisor with connections to your IPP or ICP
Sales Training Programs
In-country and webinar A-Z sales training programs that prepare you to win business in new global markets
Partner Program Readiness
Partner program structure, onboarding flow, enablement assets, and co-selling process designed to help new channel relationships become revenue-producing partnerships.
Presentation Reviews
Presentation and value-prop reviews
Onsite Introductions
Onsite facilitation of IPP and ICP introductions
Stage and Boardroom
Main stage and boardroom presenter for international companies
Welcome Reception
International welcome reception organizer
Post-Event Revenue Acceleration
Structured follow-up, lead prioritization, partner next steps, and pipeline accountability that help turn event meetings into qualified opportunities.
Benefits to Event Organizers
Growth, revenue, new logos, innovation, and a stronger attendee experience.
Global reachGrowth with diversity
Commercial liftIncremental revenue
Market expansionNew logos
Innovation signalInnovation: cutting edge innovative technologies
Event experienceEnhance the attendee experience
IBC Marketing Program & Client Benefits for Success
Program components tied to measurable outcomes
A scorecard view of the client program: what IBC supports, what the outcome should produce, and how actual performance tracks against the target.
8tracked componentsAbovetarget
01Analysis of ICP & IPP
Identify goals and targets to build a solid growth strategy
Target110Actual119% Goal108%
02Advisory services
Consultation in international business, taxation, office location, tariffs, and restrictions
Target60Actual75% Goal125%
03In-country sales training
Workshop deliverable of vendor value prop, presentation, and solid sales techniques that will resonate with the audience
Target10Actual15% Goal150%
04Webinars
Achieving the most ROI from the event
Target90Actual95% Goal106%
05Connections & onsite intros
Building a pipeline of qualified leads
Target80Actual85% Goal106%
IBC Marketing Program & Client Benefits for Success
Expanded benefits and results for international event participation.
Market fit
01Analysis of ICP & IPP
Identify goals and targets to build a solid growth strategy
Advisory
02Advisory services
Consultation in all areas of international business; taxation, office location, tariffs, and restrictions
Training
03In-country sales training program
Workshop deliverable of vendor value prop, presentation, and solid sales techniques that will resonate with the audience
ROI session
04Webinars
Achieving the most ROI from the event
Introductions
05Connections & onsite intros
Building a pipeline of qualified leads
Reception
06International reception
Building a pipeline of qualified leads through networking
Coordination
07Single point of contact
Reduction in operational cost
Promotion
08Social media advertising
Gain exposure to connections within my network
Success Stories
Year-over-year clients, delegation companies, and international delegates.
Bitdefender
Romanian Delegation Co.BitDefender
Romanian Delegation Co.
Cynet
Consistent Y-o-Y growth for 5+ years, leading to 80x investment growth.
QS2 Point
15 years of investment in events with IBC.
adviters
Argentinian DelegateAdviters
Argentinian Delegate.
fluid attacks
Colombian DelegateFluid Attacks
Colombian Delegate.
From Meetings to Revenue
The event is the catalyst for a 90-day commercial sprint.
IBC turns event participation into an operating model with clear meeting asks, qualification, next steps, partner enablement, and ROI.
Pre-event
Identifying your target list, messaging presentation validation, event goals, targets, and execution strategy
Onsite
Onsite support that ensures booth traffic, proper ICP introductions, networking initiatives.
0-30 Post Event
Recap, summary, follow-up to ensure ROI on event leads
Post 30-90 days
Support pipeline generation, partner program creation and execution, sales cycle acceleration, and revenue growth.
40Target meetings
36Qualified opportunities
25Demos / partner calls
17POCs or POVs
11Partner agreements
40Target meetings
36Qualified opportunities
25Demos / partner calls
17POCs or POVs
11Partner agreements
IBC Business Model
How IBC de-risks U.S. market entry
We are your strategic partner for global market entry and expansion through industry-leading trade events that bring your ICP/IPP and deliver a strong ROI.
Make U.S. Entry Measurable
Use trade events as a disciplined market-entry engine.
Targeted events, throughout the US, Latin America & EMEA ,partner-ready economics, executive proof, and follow-up discipline can turn introductions into qualified pipeline.
Maria SullivanFounder & CEO, International Business Connect
Maria works at the intersection of international business, technology, and strategic relationships, helping companies build partnerships, develop commercial opportunities, and expand across Europe, LATAM, and the United States.
She works directly with founders and leadership teams on selected growth initiatives, including market entry, business development, strategic introductions, partner development, international representation, and positioning for technology, AI, and innovation-driven businesses.
Market Expansion & Business DevelopmentStrategic PartnershipsPositioning & Market StrategyInternational Representation
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